Are You Sacrificing Quality Content for SEO?


When SEO Rules With An Iron Fist

It’s easy to get sucked into the idea of perfecting on page SEO and ignoring the quality of your content when creating blog posts and articles. I’ve been guilty of it myself.

However, what I’ve come to realize is that focusing too much on being found by the search engines and ignoring the human element of creating engaging content to get people coming back, sharing and commenting on your posts is a sure fire way to starve your blog of both traffic and money.

Why SEO Doesn’t Guarantee You Traffic

With the new Panda and Penguin update, creating original, useful, quality content has never been more important. Pretty much it’s Google’s way of saying, “Hey, we’re onto you! You’re not going to bypass us with all those links, we want quality dammit!”.

In other words, in the past there have been a lot of people locking in their spot for the top 10 even though their content isn’t really the best stuff out there.

Now that Google has toughened up the ranking game, you have to take into consideration getting quality backlinks from trusted, authority sites, creating awesome content, and SEO.

If your content bores people to death and it’s painful to get past reading the first sentence, then don’t get your hopes up on getting your stuff ranked.

So if you’ve been relying heavily on a solid on page optimization tactic to get you in the top 10 searches, then I think it’s about time that you change your game plan to keep up.

Why You Need to Focus on Appealing to People First Before the Search Engines

You might not want to hear this, but if you’re new to blogging it’s going to be very hard for you to rank in the search engines.

Your website would be so new, that the search engines won’t trust you… yet, and they’re not sure whether your website will be providing relevant content to searchers.

Knowing exactly the type of content your site will be providing is something they do take into consideration when deciding what to rank now so you need to build up an archive of awesome content first.

What you can do to get traffic to your site is firstly focusing on creating posts that appeal to, engage and provide value to your target market. Don’t be overwhelming yourself with all this SEO stuff when you’re first starting off.

That comes later after you get into the habit of writing great posts on a consistent basis and posting it to high ranking article directories like Squidoo, ezinearticles, or hubpages, or social media sites like Facebook, Twitter and LinkedIn.

Now it’s ideal that you post to these kinds of websites first because you will be spreading the word out about your articles, you will get free, targeted traffic if you post on a consistent basis, and you will be getting backlinks from these sites as well.

If you focus on solving the problems of your target market in your articles, then you can bet that there will be people clicking on the link back to your website to check out more of your other stuff.

So many marketers are trying to do 2 hundred things at once and that’s most probably why they’re finding their brains exploding from massive overwhelm and burnout.

Just remember that you’re writing for humans not a machine. SEO is only meant to make it easier for the search engines to find you so they can decide whether your content is relevant and worthy of being ranked.

That’s it. So don’t spend too much time keyword stuffing and making your articles sound retarded.

If you found this helpful, share this post with someone who you know will benefit, leave a comment and check out the link below to find out more information on how you can monetize blogging effectively.

To Your Success,



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One comment

  1. Matt Brennan says:

    Completely agree. I’m a freelance writer myself. I always tell my clients that there’s an ongoing debate between writing for the search engines and writing for people, and the two don’t need to be mutually exclusive.


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