For people just starting out with their own home business, or are trying their hand at network marketing online for the first time, from personal experience I can say that it can be a very daunting task. It’s a no brainer that the Internet is the future of marketing, however for people just starting out, they are, with good reason, often confused about what they need to do and how to start.
Understandable since the Internet is such a vast domain with endless possibilities of advertising. Not only that but you’re competing against thousands of business builders such as yourself. Scary. However I’m going to keep it simple for you guys here so I’ll be outlining the 3 essential things needed to get yourselves of to a good start. Now this 3 step formula can be customized to maximize results by adding your own activities but if you’re just starting out, learn how to master these first so you get a general understanding of how this industry works.
Now before I dive into the formula I just want to emphasize that EVERY network marketing business or home business needs 2 things to succeed:
1) A steady stream of leads
2) Money to fund your advertising
Without these two things, you will not be getting very far in your business as you will sooner than later burn yourself out from all your efforts while getting nowhere. Alright so now that you know what is needed, let’s get right into what you need to do to kick start your business.
I’ll start off by talking about the most important tool in your online business: the marketing funnel. If you do not have one, don’t expect your business to survive for very long as it is the bread and butter of your business and is what brings in your customers.
Now what a marketing funnel consists of is a website with a capture page where people can opt in their contact details, followed by a few pages that will inform your prospects what you are offering and providing them value or a solution to their problem, and an auto responder.
So the process goes like this: a prospect will land on your capture page, and if they like what they see they will opt in their details. This will then take them to another page that will inform them more about what the topic of the capture page was about. Now once they have opted in, they will automatically be stored in your database of prospects and your auto responder will start sending them pre-made emails on a regular basis.
So what the auto responder is doing is it is handling your business on auto pilot 24/7. It doesn’t matter how many contacts you have in your list, as long as they are a part of that system they are all stored in your database and emails will be sent out to them by your auto responder. This is a very smart way to do business as the system will sort out the serious leads (they will be the ones contacting you), from the tire kickers. Not only that, your leads will know about you so they are more open to hearing from you than cold prospects, they will be able to purchase products from you that will help fund your advertising, and you are building your very own prospecting list, a must have asset for online business!
There a vast majority of marketing funnels available on the Internet but the one that I would highly recommend is MLSP (My Lead System Pro). You can check out the link below and discover why it is working for network marketers around the globe.
MLSP will provide you with everything you need to know in order to generate leads for your primary opportunity and to build your online business. Not only that but it comes with a wide assortment of lead capture pages to attract leads into your business and top quality training systems that will teach you everything need to know to market your online business successfully.
I think it’s safe to say that most people would consider this the hardest part in building their business. With so many methods to choose from, what most people do is they try to do everything all at once in the beginning and burn themselves out. So if you’re starting out, stick with one or two methods max and implement marketing strategies within them consistently! Of course the top marketers choose multiple methods but that’s only because they know how to market effectively in one method before moving onto the next one.
Examples of traffic generation methods include:
• PPC (Pay Per Click)
• Article Marketing
There are millions of people out there marketing their business so what makes your one stand out? MLSP will cover and train you on how to effectively market your business so you can drive quality leads into your opportunity.
Contacting Your Leads
Now for the most nerve wracking part of the success formula: lead contacting. Most people are terrified of contacting their leads because that feeling of calling someone you hardly even know and pitching them your product or opportunity will in most cases be answered with a cold hard no. No one likes rejection. It’s a fact.
But the genius of the marketing funnel lies in that when you contact your leads, or if they contact you, they will already be warmed up to you. After all, when you provide value to your leads through your capture page opt ins, and are receiving emails from you on a regular basis, they would be open to communicating with you and asking about what you do.
So there you have it guys. The three things that you need to do to get a good start to your online business:
1. Get a marketing funnel
2. Drive traffic to your funnel
3. Contacting your leads
A simplified version of what you need to do to kick start your business and walk along the path to success. Drive traffic to your site, get an automated system to convert leads into buyers for you, and then contact your prospects. Sounds pretty great doesn’t it? Click on the link below to get more info on My Lead System Pro to help build and market your online business. Feel free to share your thoughts on this post or share it to people who you think will benefit from the info provided.