If there is one thing that is quite often stressed in the article marketing space and the blogosphere, it’s the importance of finding a keyword phrase that will not only provide you with highly targeted traffic, but will be easy to rank for in the search engines.
I’m going to be honest with you.
Keyword research is the least favourite part of my content creation process because I find it easier and fun to write articles for people than it is to cater for the search engines.
I have difficult at times finding the right place to insert the chosen keyword phrase into my articles because sometimes it makes my writing sound unnatural and robotic but because their purpose is too important to ignore, I’m living with it and adapting.
And you can too.
Some sources say that keyword research is an easy thing, but the truth of the matter is, and sorry to burst your bubble, it’s not.
Thankfully, by the time you finish reading this article, not only will the keyword selection process be simplified, but I’m going to give a free bonus at the end as well.
The Mistake Most Marketers Make When Choosing Their Keyword Phrase
It’s an honest mistake because they haven’t been taught how to go about the process properly.
Ranking in the search engines takes time.
It doesn’t happen overnight and it takes especially longer when you’re going for the high competition, generic keywords. Examples of these include “make money online”, “make money blogging”, or “home business opportunity”.
So when you use a keyword research tool (you can use the free Google keyword tool here) and type these in, there is a staggering amount of traffic for them.
But there is also a cutthroat line of competitors.
Most marketers, especially the new ones, go for these keyword phrases.
Their blog, which has just been set up, has no authority whatsoever. No readers. No views. No clicks. No trust whatsoever from the search engines.
It’s pretty much an empty island floating disconnected from the rest of the interconnected islands online… at first.
How do you think these new bloggers will fair for these type of high competition, generic keywords in the face of vicious competitors who, chances are, have high authority websites with tons of backlinks?
They’re pretty much screwed. And if you choose to use a typical, obvious and highly competitive keyword phrase to rank for as well, you’re screwed too.
Another thing to note is that a LOT of people have the same access to the keyword tools that you are using, so if you think you’ve found yourself a gold nugget, so have 50 000 other people.
How to Diversify Yourself from the Crowd
It’s strange how most people go online to sell their products and services, but they have no idea who they’re selling to.
Note that I said MOST people, and this is exactly the reason why they’re struggling so much with their online marketing. So the first thing you can do is get clear idea of who your ideal, target market is.
What are they looking for? Where do they hang out? What do they want? What do they fear?
Don’t skip on this one because once you have this one down pat, the keyword research phase (as well as the content creation and marketing) becomes a whole lot easier.
You won’t be struggling with each content creation session by wasting time doing roulette to pick a random topic, or problem to address.
Also, you’re willing to do what most other marketers aren’t so you’re giving yourself a competitive edge as well!
Using Semantics for Extra Diversity
If you’re starting out with a fresh blog, the best thing you can do is to write a few articles that are centered around a low competition, semantic and creative keyword phrase.
What do I mean by semantic?
There is more than one way of saying certain phrases and words.
Once you have identified your target market, sit down and come up with a few phrases and terms that are most relevant to what they would be looking for online.
Think in terms of solutions to their problems, tools that they might be interested in, products or services that they can purchase that will help with their business, or something that you can offer to them that will help them that they haven’t heard of before.
Now most likely this list will be jam packed with generic terms that people can find just by typing them in the free Google keyword tool. Remember, hundreds and thousands of other people will be eyeing these terms as well so come up with terms that are similar, or mean the same thing.
You can use a thesaurus for this.
Think up of words that most people wouldn’t think of, and check with the keyword tool how many searches are coming up for that phrase. You may be surprised at how many searches that keyword will be generating, so never prejudge a particular keyword phrase.
Use A Long Tail, Semantic Keyword Phrase for Even More Diversity
Long tail is pretty much a fancy word for extended or longer (that’s a semantic phrase in itself!).
For example I’ll use the phrase “home business”.
Long tail keywords for this can include, “building a home business”, “home business opportunities”, or “what is a home business”.
In other words, it has the generic keyword in there but has additional words to make it more specific. The more specific you can get with a chosen keyword phrase, the less competition you will get and the more targeted your traffic will be.
If you want to learn more about how to effectively do keyword research so you won’t be wasting your time in creating articles that will never rank and see the light of day online, you can watch this free webinar training on how to do that by clicking here.
Do you have any other keyword research tips to share that I might not have written down here? If so, leave a comment and share it below.
By Tina N. Phan