Why Blog Optimization Can Be the Difference Between Succeeding and Failing As A Blogger
If you’re a fellow blogger just like me, then you’re probably already aware of how blog optimization can make a huge difference between driving targeted readers to your site, to not having any readers at all.
For those of you who are thinking about getting into blogging, or you’re already a blogger but would like to dive into more advanced tactics to boost the number of readers to your site, then blog optimization should be first on your to do list.
For non bloggers reading this, blogging involves content creation, particularly posts or videos on how to do something, tips, providing your opinion or just writing something entertaining that you would like to share with the world.
I don’t know about you, but I think blogging is one awesome marketing strategy =D
It’s quite rewarding logging into your own website and seeing people commenting about how much they enjoy your writing, that they were able to learn something from your post, or that they’re hungry for more of your content!
Blogging is also a kickass platform through which you can attract new customers and sign ups into your business! Pretty much, it’s a permanent billboard, or advertisement of your services, products and you as a business person.
So how and why does “blog optimization” play such a huge role in this? If you’re a business person and you’re blogging, you’re only doing it for one reason: to make sales. And in order for you to make sales, you need people to actually see what it is that you’re offering. So what blog optimization does for your post is it boosts up your blog post on the Google search engine so that more people can visit your page!
So more visitors to your site = more sales and sign ups
I’d like to get one thing across though before I go into the blog optimization tips for your blogging endeavours. Blogging is a long term strategy. If you’re looking for a quick fix to making money online, then you should try PPC or solo ads (I’ll write a post on how to do these strategies later on).
However I do think that blogging is the most advantageous strategy since it keeps working for you even if you neglect it for awhile. I’ve known some people who still make some money from posts that they’ve created months, or even years ago! Now that is the power of blogging.
Onsite Blog Optimization Tip
Onsite Optimization Step 1:
So the first step in blogging as a marketing strategy is obviously you’ve got to create content. Not just any content, I mean good content. Now this could be in writing, a video, an ebook, or a marketing course that you created yourself (this should be reserved only for people who have had results in their chosen strategy. Don’t pretend to sell solutions that aren’t working for you since that would just make you a default loser/scammer).
An important note for creating content is it has to be relevant! What I mean is it has to be aimed at your target market. Write about how to solve the problems that your target market is experiencing, some tips that could prove helpful to them, or promote a product that offers a solution to their problem.
Make sure that your writing is entertaining too ok? Remember this is NOT a college assignment. Your aim is to help and entertain, not to bore your prospects skulls into oblivion xD
The quality of your content plays a big role in your blog optimization because Google only ranks posts that are high quality and relevant so keep that in mind when creating your content!
Onsit Optimization Step 2:
Put your keyword phrase in the title, first and last paragraph of your post. This is pretty self explanatory I think and it should be the easiest step to implement =)
Onsite Optimization Step 3:
Next, you need to have one H1, H2 and a H3 tag with your keyword phrase in it.
All you have to do is use the code below in the html section in your wordpress blog, but switch the h1 with the number 2 or 3 to use that tag.
Once you do the code correctly, the headlines should look like this:
Onsite Optimization Step 4:
Moving along to the next one, you should have your keyword in italics, bold and “quotation marks” at least once throughout the entire post.
Onsit Optimization Step 5:
Now this step should be done with caution because if you’re too focused on adding your keyword into a sentence without revising how it would sound, you’re more than likely to come off as a retard to your readers… =D
Ok so in this one, you put your keyword phrase into your body copy once per 100 words. So let’s say for example you have 600 words in your post, you need to at least use your keyword phrase 6 times.
Be careful though since it is possible to overload your post with too much keyword density, which could result with you being penalized by Google. So the key here is when you add your keyword in your body copy, try to make the words flow and sound natural. If you try too hard to squash your keyword into a sentence, your writing quality could go down because of it and put off some of your readers.
Onsite Optimization Step 6:
Have a picture in your blog post! Not only will it make your blog post look visually appealing and more fun to read, the “alt=” tag actually adds to your onsite blog optimization too. When naming your image in your post, put the title of the image down as your keyword!
Onsite Optimization Step 7:
In the html section of your WordPress blog, for every outbound link that you have, input the rel=”nofollow” code into it. What this doe is it tells Google the hyperlink should not influence the link target’s ranking in the search engine’s indexing.
This is how the code should look like:
In other words, it tells the search engines that neither sites should be dragged down due to the linking process. This is a really important one so make sure that you have a rel=”nofollow” code in every outbound link that you have.
If you would like to learn how to fully master blogging as your main marketing strategy and more info on how to get on the first page of Google with ease, then click here.